In the fast-paced world of eCommerce sourcing and wholesale distribution, staying ahead of market trends isn’t just helpful—it’s essential. At National Procurement Professionals (NPP), we’ve built our reputation by helping Amazon, Walmart, and marketplace sellers streamline their inventory pipelines and scale efficiently. One of the most important tools in our sourcing stack? Helium 10.
Whether you’re sourcing products for resale or deciding which category to invest in next, Helium 10 gives us—and our clients—the data edge.
What Is Helium 10?
Helium 10 is a robust all-in-one software suite built specifically for Amazon (and increasingly Walmart) sellers. It offers a full set of tools that includes:
- Product research and validation
- Keyword discovery and optimization
- Competitor analysis
- Listing optimization
- Market trend forecasting
- Financial analytics
- Refund tracking and compliance tools
Why We Use Helium 10 at NPP
1. It Helps Us Source Smarter Products for Our Buyers
At NPP, we act as a sourcing partner for our clients. We’re constantly evaluating product pools and assessing category strength across ten major verticals. Helium 10’s Black Box tool lets us quickly filter through Amazon’s product database by category, monthly revenue, review count, and competition level. This is essential for our wholesale model. We’re not just selling inventory—we’re selling inventory that moves. That means we’re using Helium 10 to validate volume, velocity, and viability before products ever make it into our catalog.Example: When sourcing for Q4 toys in 2023, we used Black Box filters to identify 5 SKUs doing over $20,000/month with under 200 reviews—ideal indicators for emerging winners with lower competition.
2. We Track ASIN Performance at Scale
For our bulk buyers and large resellers, we don’t just list products—we provide performance data. Helium 10’s Trendster and Keyword Tracker allow us to monitor how products rank over time, across search terms and changes in demand. This is especially useful in fast-moving categories like:- Seasonal Decor
- Health & Wellness
- Toys & Games
- Baby Products
3. We Use Cerebro and Magnet to Help Optimize Listings
Even though NPP is primarily wholesale-focused, many of our clients use our data to optimize their own listings—especially those bundling or branding with our white-label lines. Helium 10’s Cerebro and Magnet tools reverse-engineer competitor listings and extract high-performing keywords that sellers can use for:- Creating better product titles
- Writing optimized bullet points
- Increasing organic discoverability
4. It Supports Walmart Marketplace Sellers Too
Helium 10 recently expanded its toolset to support Walmart Marketplace sellers. As this platform grows, so does our client base selling there. With keyword tracking, trend analysis, and Walmart-specific insights, we’re able to help clients diversify and stay multi-platform resilient.5. It Streamlines Our Internal Financial Tracking
With tools like Profits and Inventory Protector, our internal team can model true margins, monitor cost breakdowns, and catch potential losses before they scale. We use this internally to:- Model bulk price tiers
- Assess margins after freight, prep, and Amazon fees
-
Track storage costs by ASIN
- Plan liquidation strategies for slow-moving SKUs
Our Favorite Helium 10 Tools at a Glance
| Tool Name | Purpose |
|---|---|
| Black Box | Product research and validation |
| Cerebro | Reverse ASIN keyword analysis |
| Magnet | High-volume keyword discovery |
| Trendster | Sales and keyword trend forecasting |
| Profits | Real-time financial analytics |
| Alerts | Listing hijack and MAP monitoring |
| Inventory Protector | Prevent overbuying and fraud losses |
Want to Try Helium 10?
We partnered with Helium 10 to offer our readers an exclusive discount.
Use coupon code NPP10 at checkout or access directly through this link:
Try Helium 10 With Our Discount
You’ll get access to their full suite of tools for a fraction of the cost—and you’ll immediately see why we rely on it every single day.
Final Thoughts
At NPP, data drives everything we do—from the products we stock to the partners we trust. Helium 10 allows us to back every decision with insight, not instinct.
If you’re serious about growing your eCommerce business, investing in tools like Helium 10 is no longer optional—it’s foundational.
Disclaimer:
Some links in this article may be affiliate links, which means NPP may earn a commission if you click through and make a purchase. We only promote tools we actually use and believe in.
Citations & References:
- Helium 10. Official Product Features
- Forbes. “How Amazon Sellers Use Data to Win the Buy Box”
- JungleScout. “2023 State of the Amazon Seller Report”